The E-Commerce Association of Serbia (ECS) hosted another successful ECS Meetup, this time focused on the topic "Influence Marketing in E-Commerce." The event took place last Wednesday at CDT HUB in Belgrade, radiating great energy despite the weather conditions.

The event’s main focus was the collaboration between influencers and brands, featuring shared experiences and examples of successful campaigns that contribute to the growth of digital marketing.

Speakers:

• Ana Veličković (L’Oréal)
• Igor Grmuša (Planeta Sport)
• Jasmina Tarbuk (Jedna od vas)
• Vladimir Zvekić (Veseleen)

The discussion was moderated by Nađa Šoškić from PopUp Advertising Agency, who steered the conversation towards key aspects of collaboration between brands and influencers, raising important topics along the way.

Participants shared insights on:

• The dynamics of collaboration between brands and influencers, viewed from both perspectives.
• Key challenges in building successful partnerships.
• How influencers and brands can effectively communicate and achieve shared goals.

The organizers extend their gratitude to all participants and partners of the event, including Majstor i Margarita Pizzeria and Coca-Cola, for their support.