As part of the current activities of the Python Belgrade community, a lecture on "Marketing Mix Modeling in Python" was held, attracting professionals from the fields of marketing and programming. The event focused on optimizing the marketing budget through advanced programming techniques.

The speaker, Stas Petrov, provided a detailed presentation on Marketing Mix Modeling (MMM) and the various approaches that can be used in this analysis. Particular interest was sparked by the presentation of the Python library for Bayesian MMM, Py-MC-Marketing, which enables sophisticated data analysis for more efficient management of marketing resources.

Following the formal part of the lecture, a 30-minute Lightning Talks session took place, where participants had the opportunity to exchange their experiences and ideas.

The event once again confirmed the importance of continuous professional development and the significance of the community in sharing knowledge and experiences. We thank all the attendees, as well as the speaker Stas Petrov, for their exceptional contributions and look forward to future gatherings within the Python Belgrade community.

Until the next meeting – happy coding!

Prošlog petka, u organizaciji Python Belgrade, CDT HUB bio je mesto gde su se spojili #Python i #marketing. Stas Petrov nas je vodio kroz svet Marketing Mix Modelinga, demonstrirajući moć Pythona u optimizaciji marketinških budžeta.

Na predavanju "Marketing Mix Modeling in… ⬇️ pic.twitter.com/smZKakUwW9

— CDT HUB (@CDTHUB) April 29, 2024